Progress Report, Week Six

This week I finished my reading and evaluating portion of the project and it was a lot to go through, but I think I am where I need to be. I must admit I would like to read a little more, but I’m satisfied with what I have gathered so far so I won’t need to make any alterations to my plan. This means that next week I am drafting and finalizing my outline and if I feel like I have too much to talk about I’ll trim it down to a reasonable size. If I find I have too little then I’ll have to go back and read some more, but I think I won’t have that problem.

I didn’t have any new issues to overcome this week either or at least nothing new to talk about so that was a good thing. Last week though I had an issue of creating too many sections/topics and was worried that I wouldn’t be able to fit it all in one report without droning on. I managed to trim it down though without significantly changing the answer to my research question.

I was reading one interview about Rovio’s CEO Peter Vesterbacka and he did have some interesting points about marketing and how he treats his workers. Given the enormous success that the Angry Birds franchise has had he stresses that the biggest part of it was due in part to marketing and making it easy for people to remember you. Most of his ways of doing this seemed to be simple slogans and his approach was very similar to how Blizzard approached its marketing/design process as well.

He also mentioned that he hired and fired people constantly, which tells me the company is probably incredibly hard to work for and they demand a lot from their employees. That does give me some insight into how their team structure and time management went since they seem to value efficiency and high production value at all costs to the detriment of its employees. I will remember to talk about production environments like this in my final analysis since I think it is definitely worth mentioning if the company treats its workers poorly.


Angry Birds Creator Peter Vesterbacka –

Week 1 : Choose a Topic and Thesis (Done)

Week 2-4: Searching (Done)

Week 5-6: Reading/Evaluating (Done)

Week 7-8: Outlining/Drafting (In Progress)

Week 9: Final Draft/Presentation

Week 10: Wiki


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